Privacy Policy & Cookies

We are a Data Controller under the terms of the Data Protection Act 2017 and the requirements of the EU General Data Protection Regulation. This Privacy Notice explains what Personal Data the practice holds, why we hold and process it, who we might share it with, and your rights and freedoms under the Law.

Types of Personal Data

The practice holds personal data in the following categories:

  • Patient clinical and health data and correspondence.
  • Staff employment data.
  • Clinical care provider’s data
  • Contractors’ and suppliers’ data.
  • Marketing data

Why we process Personal Data (what is the “purpose”)

“Process” means we obtain, store, update and archive data.

  • Patient data is held for the purpose of providing patients with appropriate, high quality, safe and effective dental care and treatment.
  • Staff employment data is held in accordance with Employment, Taxation and Pensions law.
  • Contractors’ data is held for the purpose of managing their contracts.

What is the Lawful Basis for processing Personal Data?

The Law says we must tell you this:

  • We hold patients’ data because it is in our Legitimate Interest to do so. Without holding the data we cannot work effectively. We hold staff employment data because it is a Legal Obligation for us to do so.
    We hold contractors’ data because it is needed to Fulfill a Contract with us.

Who might we share your data with?

We can only share data if it is done securely and it is necessary to do so.

  • Patient data may be shared with other healthcare professionals who need to be involved in your care (for example if we refer you to a specialist or need laboratory work undertaken). Patient data may also be stored for back-up purposes with our computer software suppliers who will also store it securely.
  • Employment data will be shared with government agencies such as HMRC.
  • Staff salary details will be shared with our accountants, UNW LLP, Newcastle Upon Tyne

Your Rights

You have the right to:

  • Be informed about the personal data we hold and why we hold it.
  • Access a copy of your data that we hold by contacting us directly: we will acknowledge your request and supply a response within one month or sooner.
  • Check the information we hold about you is correct and to make corrections if not
  • Have your data erased in certain circumstances.
  • Transfer your data to someone else if you tell us to do so and it is safe and legal to do so.
  • Tell us not to actively process or update your data in certain circumstances.

How long is the Personal Data stored for?

  • We will store patient data for as long as we are providing care, treatment or recalling patients for further care. We will archive (that is, store it without further action) for as long as is required for legal purposes as recommended by the NHS or other trusted experts recommend.
  • We must store employment data for six years after an employee has left.
  • We must store contractors’ data for seven years after the contract is ended.

What if you are not happy or wish to raise a concern about our data processing?

You can complain in the first instance to our Data protection Officer, who is Debby Stacey who can be reached on 01926 423563 and we will do our best to resolve the matter. If this fails, you can complain to the Information Commissioner at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.

Cookies

We have set out below more information about our cookies, what they are used for and how you can disable them if you wish to do so.

Information we collect

Our Website collects personal information from you at certain points; for example when you fill in forms on our site or participate in any promotions and by doing this we can tailor the site to provide services and products that best meet your needs, and make your online experience easier and quicker.

Information we collect on on our contact forms may include your name, address, telephone number and email address. We take all steps reasonably necessary to ensure your data is treated securely and in accordance with this privacy policy.

Cookies

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit our Website. We use these cookies to identify when it is you are visiting our Website, which helps us to make your visit to our site quicker and easier.

If you’d prefer to restrict, block or delete cookies from our Website, or any other Website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

You can find more information about cookies and how to restrict, block and delete them at www.aboutcookies.org (opens in a new window – please note that we’re not responsible for the content of external Websites).

Cookies we use

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”).  We use a web analytics tool, Google Analytics, to analyse how the site is used, so other details that we may collect from you include those of your visit such as; how you arrive at the site, what you do on the site and which browser or operating system you use. All of this information is collected anonymously, so is not tied to any personally identifiable information and allows us to complete internal research on our users’ demographics, interests and behaviours in order to better understand and serve you.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out.

Facebook Ads conversion tracking  and Remarketing (Facebook, Inc.)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on our website. Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of our website with the Facebook advertising network.

Personal Data collected: Cookies and Website Usage .

Place of processing: US – Privacy Policy.

Google reCAPTCHA (Google Inc.)

Google reCAPTCHA is a SPAM protection service provided by Google Inc that we use on our website contact forms.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC which helps us manage the tags or scripts needed on our website in a centralized location. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.